Conversion Intelligence Lab

Measurement readiness

Load real performance data

Automatic captured clicks

If private export is configured in Cloudflare, load aggregated click events directly. The admin token is held only in this browser session and is not stored by this page.

Or continue with CSV upload below.

Trend Watch

Compare the most recent period with the immediately previous period of equal length. This watches click direction only; it does not infer revenue or statistical significance.

Uses the same private export token entered above.

History guardrail: V23 suppresses directional alerts until two complete comparison periods exist. After that, the default alert guardrail is previous period ≥10 clicks, absolute change ≥5 clicks and relative change ≥40%. “New volume” requires at least 10 current clicks with zero in the previous period.

Use the two templates below. Click data should come from your analytics event export; transactions can come from Awin's Publisher Transaction Report. The join key for Awin is click_ref / clickref.

Scale / Hold / Fix / Stop engine

This V23 layer joins the current click period from Trend Watch with real Awin transactions by unique clickref. It uses approved commission only for realized EPC. Pending commission is never counted as earned revenue.

V23 thresholds: Scale requires at least 15 current clicks + 2 approved transactions + positive approved EPC and no decline signal. Fix begins at 20 current clicks with no approved/pending transactions. Stop is deliberately strict: at least 60 current clicks, mature history, confirmed full Awin window, and zero approved/pending transactions. “Stop” means pause scaling and verify attribution/advertiser validation before removing a CTA.

Profitability ranking: pages & merchants

V23 aggregates CTA-level evidence into two decision layers. Page ranking answers where to add internal authority, traffic or CTA exposure. Merchant ranking currently answers which Awin advertiser deserves broader coverage, because realized transaction imports in V23 come from Awin. Approved commission and EPC are ranked inside each currency only; currencies are never silently combined.

Page profitability

Awin merchant economics

Internal-link recommendation guardrail: a page must have at least two approved transactions, positive approved EPC, mature history and a confirmed transaction window. “Increase internal links” is reserved for proven pages below the current monetized-site median of 17 internal inlinks. V23 generates recommendations only; it does not rewrite site links automatically.

V23 Optimization Queue

Turn economic recommendations into controlled, reversible tests. V23 defines the hypothesis, one change dimension, primary metric, minimum evidence threshold, review window and guardrail. It never edits production pages automatically.

Experiment discipline: do not change traffic source, CTA wording, placement and merchant offer simultaneously. Winners require downstream transaction evidence; extra clicks alone are not a conversion win. “Control / protect” rows are intentionally left unchanged.

V23 Experiment Lifecycle

Freeze the pre-change economics before touching production, then compare the aligned post-change window. Baselines are immutable in the ledger; evaluations are appended as evidence. Outcomes are Keep / Extend / Revert, with Running until the planned review date.

Local ledger works immediately. Optional Cloudflare KV persistence uses the same private admin token and the EXPERIMENT_LEDGER binding.

Start guardrail: Trend Watch must use the same number of days as the experiment review window. Review on or within 3 days after the planned date with the same window length. If evidence is low, currency is mixed, or the period is misaligned, V23 returns Extend rather than forcing a winner.

V23 Production Change Registry & Surgical Rollback

Attach the exact production modification to each frozen experiment before deployment. V23 stores an immutable change manifest and can generate a rollback manifest that reverses only the controlled fragment. It does not restore a whole old page, so unrelated improvements made later are not automatically discarded.

Use assets/aivs_change_manager_v23.py to validate/apply/rollback manifests on an extracted site copy. Cloud persistence reuses the existing private EXPERIMENT_LEDGER KV binding; no new KV namespace is required.

Rollback guardrail: V23 supports only exact-fragment replacement. A rollback is refused if the experiment fragment is missing, duplicated unexpectedly or has been modified by later work. In that case, resolve the conflict manually instead of overwriting newer changes.

V23 Deployment Identity & Post-Deploy Verification

Verify the exact package that is online before linking a production change to an experiment. V23 checks the stamped release fingerprint, hashes critical deployed assets, and can match the fingerprint to a recent Cloudflare Pages production deployment ID when the optional Pages Read API token is configured.

Package verification works from the deployed fingerprint + probe hashes. Exact Cloudflare deployment-ID matching additionally uses CF_PAGES_READ_TOKEN, CF_PAGES_PROJECT_NAME and the existing CF_ACCOUNT_ID.

Experiment guardrail: “Mark deployed” now refuses unless the online release fingerprint contains that experiment's exact change-manifest hash. This prevents associating a result with the wrong package.

Page-level decision table

How to read the output

Files for analysis

• Deployment fingerprint V23
• Deployment verification rules V23
• Deployment registry template V23
• Deployment verification summary V23
• Deployment verification validation V23
• Deployment operating plan V23
• V23 release manager
• Production change manifest template V23
• Production change manifest schema V23
• Change registry template V23
• Rollback package template V23
• Production change operating plan V23
• Production change validation V23
• Production change summary V23
• V23 change manager
• Experiment outcome template V23
• Experiment lifecycle rules V23
• Experiment ledger template V23
• Experiment lifecycle operating plan V23
• Experiment lifecycle validation V23
• Conversion intelligence validation V23
• Affiliate inventory V23
• Page profitability baseline V23
• Merchant profitability baseline V23
• Profitability summary V23
• Profitability validation V23
• Awin clickref migration map
• Opportunity baseline
• Conversion intelligence config V23
• Scale / Hold / Fix / Stop rules V23

• Analytics Engine trend query
• V23 operating plan
• Cloudflare setup guide V23