Filmora Pricing 2026: Plans, AI Credits & Which One to Buy
Filmora's headline price is only part of the decision. The meaningful differences are annual renewal, AI-credit allowance, cloud storage, creative assets and whether you want continuous version upgrades or a version-specific perpetual license.
Quick answer: for most creators who want Filmora long term, Advanced is the value plan because it includes continuous version upgrades, 1,000 AI credits per month and 10GB cloud storage. Premium makes more sense if you expect heavier AI use because the official plan page lists 2,000 AI credits per month and 100GB cloud storage. A perpetual license can reduce subscription fatigue, but it may be limited to the purchased major version.
Not ready to pay yet? See Filmora Free vs Paid 2026 to understand the watermark, one-time free export and the right point to upgrade.
Filmora pricing at a glance
| Plan | Price signal checked | AI credits | Cloud storage | Best for |
|---|---|---|---|---|
| Free | US$0 | Limited / feature-dependent | Limited | Testing the editor before paying |
| Advanced | US$59.99/year | 1,000/month | 10GB | Most regular creators |
| Premium | US$99.99/year | 2,000/month | 100GB | Heavy AI and asset users |
| Perpetual | Varies by store/region | Check current offer | Check current offer | Users avoiding annual renewal |
Important: Wondershare runs regional storefronts and promotional variants, so the exact Basic or Perpetual price may differ from the US page or Microsoft Store listing you see at a particular moment.
Advanced: the best-value Filmora plan for most users
The official US Filmora pricing page currently lists Advanced at US$59.99 per year, billed annually, with automatic renewal unless cancelled. The plan page lists 1,000 AI credits per month for Windows and Mac, 2.9M+ creative assets, 10GB cloud storage, continuous version upgrades, watermark-free export, multiple export formats, 4K HD export and 100+ advanced editing features.
For a typical YouTube creator, ecommerce seller, solo marketer or small business producing regular video, Advanced has the strongest price-to-capability ratio. The monthly equivalent is about US$5.00 before tax, but you pay the annual amount upfront.
Premium: worth it mainly for heavier AI usage
The official US plan page currently lists Premium at US$99.99 per year (US$8.33/month equivalent when billed annually). The headline differences versus Advanced are the larger AI-credit allowance and cloud-storage allocation: 2,000 AI credits per month and 100GB cloud storage.
Premium is easier to justify if AI generation is part of your weekly workflow. If you frequently use credit-metered functions such as AI generation, video extension, smart clips or similar AI-assisted tools, the larger monthly allowance reduces the chance that you need additional credits.
If you mainly cut footage, add titles, use templates and export conventional videos, Advanced is usually the more rational spend.
What do Filmora AI credits actually change?
Filmora now meters many AI features through credits. That means the effective value of a plan depends on how much AI generation you use, not only how many editing features are unlocked.
- Light AI user: occasional AI cleanup, captions or assisted editing — Advanced is likely enough.
- Regular AI user: frequent generative tasks or AI-assisted production — Premium's 2,000 monthly credits are materially more useful.
- Very heavy AI user: compare the cost of additional AI credits with specialist AI-video tools before assuming Premium is automatically cheapest.
Filmora's own plan comparison states that AI features continue to update, so credit consumption and eligible tools can change. Treat the monthly credit number as a budget, not a fixed number of outputs.
Perpetual license vs subscription
Need the full ownership-cost comparison? See Filmora Lifetime vs Annual for break-even math, upgrade policy and who should choose the one-time license.
A perpetual license can look cheaper because there is no annual renewal. The trade-off is version policy. Wondershare's official store explains that subscription plans include maintenance and upgrades while the perpetual option can be tied to a specific Filmora major version.
| Question | Subscription | Perpetual |
|---|---|---|
| Automatic renewal? | Yes, unless cancelled | No annual subscription renewal |
| Future major versions? | Continuous upgrades listed on current plans | May be limited to purchased major version |
| Best for | Creators who want current features | Users who prefer a fixed software purchase |
| AI / cloud value | Plan-dependent monthly allowances | Check current store terms carefully |
Advanced vs Premium: which should you buy?
Choose Advanced if: you want the lowest sensible annual cost, regular upgrades, watermark-free 4K export and enough AI credits for moderate use.
Choose Premium if: you know you will use Filmora's AI tools frequently, want 100GB cloud storage, or would otherwise buy extra AI credits/assets separately.
Choose Perpetual if: your top priority is avoiding annual software renewal and you are comfortable staying on the purchased major version until you decide to upgrade.
Stay on Free if: you are still evaluating the interface. Test your real workflow before paying; the best plan is the one that removes a constraint you actually have.
Hidden cost to watch: optional Creative Assets trials
Wondershare's checkout pages may present an optional Filmora Creative Assets free trial. The official page states that such trials can auto-renew into a paid monthly Creative Assets subscription after the trial period unless cancelled. Read every selected add-on before checkout rather than treating the headline Filmora plan price as the final recurring cost.
This is especially important on mobile checkout, where optional add-ons can be visually close to the main purchase button.
Is Filmora cheaper than its main alternatives?
At the current US headline price, Filmora Advanced is materially cheaper than Adobe Premiere's individual plan and Camtasia Essentials on an annual basis, while DaVinci Resolve has a powerful free edition and Final Cut Pro offers a higher upfront one-time purchase on Mac.
Price alone is not enough: Resolve can cost US$0 but demand more learning time; Premiere costs more but integrates deeply with Adobe workflows; Final Cut Pro is Mac-specific; and Filmora's advantage is low-friction editing with built-in templates and AI assistance.
See our buyer comparisons: Filmora vs CapCut, Filmora vs Premiere Pro, Filmora vs DaVinci Resolve, Filmora vs Final Cut Pro, and Filmora vs Camtasia.
Verdict
Filmora Advanced is the default recommendation for most individual creators. Its US$59.99 annual price is low enough to compete with simpler creator tools while still including continuous upgrades, 4K export, creative assets and a meaningful monthly AI-credit allowance. Premium is a usage-driven upgrade: buy it because you need more AI credits and storage, not just because it is the top tier.
FAQ
How much is Filmora Advanced?
Wondershare's US pricing page checked August 31, 2026 lists Advanced at US$59.99/year, billed annually and set to renew automatically unless cancelled.
How much is Filmora Premium?
The same official US page lists Premium at US$99.99/year, equivalent to US$8.33/month when billed annually.
Does Filmora have a free version?
Yes. Filmora provides a free way to test the editor, but export and feature limitations differ from paid plans. Use it to validate the workflow before purchasing.
Can I buy Filmora once?
Filmora has offered a perpetual license. Check the current store carefully because perpetual licensing can be version-specific and may not include future major releases.
Does Filmora renew automatically?
Annual subscription plans on the official store state that they renew automatically unless cancelled. Always confirm renewal terms at checkout.
Comparing another desktop editor? Read Filmora vs PowerDirector (2026).
Considering a simpler desktop editor? Read Filmora vs Movavi (2026).
Looking for a legitimate deal? See our Filmora Discount & Coupon Guide (2026).
Official sources checked
Check the official Filmora student discount route →
Not ready to pay yet? Read Filmora Free Trial 2026 before choosing a plan.
Read our “Is Filmora Worth It?” buyer verdict →